Southwest Valuations About Us

Meet Jon Lundberg, ASA
	<-->Southwest Valuations has been focused on providing value opinions for unique, exotic, historic, and racing vehicles since being founded in 1972 by Don McReynolds. That tradition continues with new owner Jon Lundberg. Jon brings a 55-year background in motor sports and the specialty aftermarket to which he adds appraisal expertise. As both company owner and consultant; he was elected by his peers to three consecutive terms on the SEMA Board of Directors. As a professional valuer, Lundberg has completed the equivalent of an academic Ph.D. becoming credentialed as an "Accredited Senior Appraiser" by the American Society of Appraisers. <-->During a parallel career Lundberg became known throughout North America as a premier live-at-the-event motor sports announcer. Along the way he scored many “firsts” by voicing event coverage for evolving media outlets. Specializing in straight-line acceleration events, he was accorded the title “Voice of Drag Racing”. He functionally retired from that activity, following a 46-year career, in 2001. <-->Today, the company is fully digital and ready to serve vehicle collectors, builders, and individual car owners, as well as government agencies and commercial entities, with a 38-year record of both market awareness and precision reporting.
EDUCATION
2004 to Present	PP204 – Personal Property Valuation – The Legal & Commercial Environment., UC-Irvine Learning Center, Orange, CA PP203 – Personal Property Valuation – Report Writing UC-Irvine Learning Center, Orange, CA PP202 – Personal Property Valuation Methodology – Research & Analysis. American Society of Appraisers, Distance Learning Course. PP201 – Personal Property – Introduction to Personal Property Valuation American Society of Appraisers, Distance Learning Audio Course.
AFFILIATIONS
2004-2008	Associate/Candidate, American Society of Appraisers, Herndon, Va.
2004-Present	Member, Society of Automotive Historians, West Hartford, CT
1976-Present	Member, Specialty Equipment Market Association (SEMA), Diamond Bar, CA. Former Board member, elected to 3 terms.

Professional Experience
2010 to Present	Southwest Valuations, LLC, Oro Valley, AZ Owner/Appraiser A personal property appraisal firm with 38 years experience specializing in historic, vintage, unique, exotic, prestige and racing motor vehicles.
2004 - 2009	Southwest Valuations LLC, Sonoita, AZ Associate Appraiser (Sub-contractor)
2000 - 2003	Breault Research Organization, Tucson, AZ Sales Manager – Engineering Services A firm which specializes in both analyzing and managing light energy via engineered optics developed with proprietary software.
April 16, 1998 - 2000	Advanced Research & Information Services Ensemble, LLC, Tucson, AZ President, A one-client-at-a-time auto aftermarket consulting firm.
April 15, 1997 – April 15, 1998	R.E. Olds Transportation Museum, Lansing, MI, President A non-profit museum that celebrates the life, accomplishments and legacy of Ransom Eli Olds, developer of Oldsmobile as well as REO passenger cars and trucks. The Oldsmobile Centennial Celebration occurred in 1997.
September 1973 – April 14, 1997	25 years experience in all facets of the automotive aftermarket including ownership of three companies.
August 1955 to August 2001	46 years experience in various motor sports with particular emphasis on hot rodding, drag racing and car shows.
PROFESSIONAL MEMBERSHIPS
2010 to Present	Accredited Senior Appraiser, American Society of Appraisers, Herndon, VA.
2008-2009	Accredited Member, American Society of Appraisers, Herndon, VA.
HONORS
2008 1997	Inductee, International Drag Racing Hall of Fame, Ocala, FL. Inductee, Drag Racing league of Honor, NNDRA, York Springs, PA. Inductee, Super Stock Drag Racing Hall of Fame, Ocala, FL.
2009 to 2014	Uniform Standards of Professional Appraisal Practice (USPAP) 2008-2009 Ed.